Online store guides

Plain-language guides to opening an online store: finding a product, setting up, costs and fees.

How to Start an Online Store: A 7-Step PlanA practical seven-step plan to go from a product idea to a store that is open for business.How to Find a Product to Sell and Check It Is Worth ItA step-by-step way to choose a product, test demand and confirm the profit before you commit.Etsy vs Shopify Fees: What You Actually Pay Per SaleA side-by-side breakdown of Etsy and Shopify fees with a worked $35 order, plus the costs a fee table does not show.When Should You Move From Etsy to Shopify?Signs it may be time to open your own store, signs to wait, and why many sellers use both.What a Shopify Store Really Costs Beyond the Plan PricePlan prices, card rates for each Shopify plan, and the extra costs new store owners should budget for.